Social media
is any platform that allows the interaction, sharing and editing of information between two or more persons on
the internet. http://bit.ly/OkVVNl
Image from http://bit.ly/M7SAVA
According to knowem.com, there are over 500 social networking sites online, ranging from social networks, blogs, microblogs, multimedia sharing and discussion forums http://bit.ly/NwkzKD
According to knowem.com, there are over 500 social networking sites online, ranging from social networks, blogs, microblogs, multimedia sharing and discussion forums http://bit.ly/NwkzKD
The
figures above show just 4 of these social networking sites…..any marketer,
business, service provider is definitely going…."i need to tap into that large, already congregated pool of potential customers!!!!"
Social
media has changed the dynamics in business, customer interaction; the way businesses market, sell and communicate their products and services.
Some businesses that have used social media/network
successfully http://on.mash.to/ODwpDT
The challenge for businesses now is how to efficiently and effectively use social media
tools to equate higher sales and profits.
Social Media Management Tools
Social media management tools
refer to the software solutions at the disposal of businesses that use social
networks for the startup, growth or development of their businesses to run them
efficiently and effectively.
Examples of social media management tools; http://bit.ly/NmDI6e
We shall consider the social media tool; Wildfire application; www.wildfireapp.com in this post.
Wildfire for Social Media Marketing
We shall consider the social media tool; Wildfire application; www.wildfireapp.com in this post.
Wildfire for Social Media Marketing
Wildfire can be used on Facebook,
twitter, LinkedIn, you-tube among a few.
Social Media Application
PageS Manager
All social media network accounts of a business can all be housed and managed on a single unified page on Wildfire. Singular messages can be sent (or scheduled to send) to numerous social media applications. Customer relationship management; receiving and addressing customer issues and requests become easier as everything is in one place!
All social media network accounts of a business can all be housed and managed on a single unified page on Wildfire. Singular messages can be sent (or scheduled to send) to numerous social media applications. Customer relationship management; receiving and addressing customer issues and requests become easier as everything is in one place!
Social Media Promotions
A bargain or a freebie is very hard if not impossible for people to turn down. Marketers and businesses have been using this fact to reel in customers for ages! Finally, a tool is now available to duplicate such practices online!
With Wildfire, social promotions can be created, implemented and maintained on several social media applications concurrently. Contests, coupons, trivia, quizzes, sweepstakes and group deals, all of which help increase product/service awareness, increase online following and customer loyalty.
A bargain or a freebie is very hard if not impossible for people to turn down. Marketers and businesses have been using this fact to reel in customers for ages! Finally, a tool is now available to duplicate such practices online!
With Wildfire, social promotions can be created, implemented and maintained on several social media applications concurrently. Contests, coupons, trivia, quizzes, sweepstakes and group deals, all of which help increase product/service awareness, increase online following and customer loyalty.
Social Media Business Intelligence and Analytics
Wildfire measures Social Media performance; online engagement data on each message or post, fan and follower growth over time. Performance is also benchmarked with competitors in real time. It also gives suggestions on how to improve social media presence and impact. Who to interact with (brand ambassadors), engaging topics etc.
Wildfire measures Social Media performance; online engagement data on each message or post, fan and follower growth over time. Performance is also benchmarked with competitors in real time. It also gives suggestions on how to improve social media presence and impact. Who to interact with (brand ambassadors), engaging topics etc.
Wildfire is a
very valuable tool to both small and large businesses seeking to use social
media networks to market and increase product awareness and loyalty.
Businesses like Zappos, Jamba
Juice, Duck Tape, Edible Arrangements (run by Digital Surgeons) all ran
promotions online using Wildfire and were very successful in increasing
followers and raising revenues. http://bit.ly/MtepND