Traditional
seminars are recognized as a very effective tool to build business
relationships, build a brand and generate sales. Webinars offer the same
advantages without the costs and time spend in travelling. Thus it is easier to
target a great number of customers in an interactive way. Webinars are held “in
live” on a topic that is of particular interest to the company’s target
audience. They allow an important interaction during the event and when
recorded, after it.
The best way to increase your webinar’s success is to generate value for your consumers.
The best way to increase your webinar’s success is to generate value for your consumers.
You generate value by:
- Offering interesting information about your products, the industry trends, the technologies, the forecasts, the risks and issue etc.
- Communicating with accuracy prior to the event the goal and the content of your webinar.
- Allowing and encouraging questions and interactions with the public
- Keeping it short and easy to understand. It should last less than one hour.
- Closing with a wrap-up with contact information and a clear call-to-action
- Offering something valuable at the end of the event, for example some valuable download or a gift. (Sales insider, 2012)
You make it successful and entertaining by:
- Considering a different format (talk show, panel discussion, point-counterpoint, etc.)
- Having presenters talking with enthusiasm and passion for the subject
- Inviting a guest speaker and have more than one presenter
- Interacting with real time polling and Q&A
- Bolstering your presentation with real time demonstration, video and digital clip. Limit any clips to no more than 30 seconds.
Make sure to capture value by :
- Increasing the number of participants through efficient promotional strategy
- Linking the webinar event with all you other marketing tools and social media channels
- Set up a Twitter hash tag for the event
- Create a Facebook and a LinkedIn Event
- Post the program and the background of the speakers on your blog
- Leveraging your recorded content: Add it to your blog, and to your YouTube account, share the link on Facebook, Twitter and LinkedIn.
- Doing a quick follow-up : sending a thank you mail with the slides and interesting links. Send the recorded content to the no-show.
- Making the interaction to last after the event: Follow-up on any questions not answered during live event and on the main question raised. Encourage people to keep posting questions on you social channels and provide quick and professional answers.
- Measuring your success and ask for feedback
To conclude Webinars are a great tool that
can be easily integrated into your social media and marketing strategy. They
can help you to build your brand and to be considered as an expert by your
clients and your peers. They foster the level of interaction you have with your
prospect and clients. You will be able to communicate on your products but also
to learn more about the expectations, the concerns and the issue from your consumers.
You will develop your on-line presence, the trust and the satisfaction. As we
say, practice makes perfect so get started.
For more information here are the main sources of this article :
Top 10 Webinar Best Practices : An Osterman Research White Paper
Webinar Best Practices, Readytalk
Best Practices in Webinars They can and will provide great sales leads, if … PixionPictureTalk
Best Practices for Interactive Webinars on http://www.nationalserviceresources.org
Fripp, P. Add Impact When You Present ThroughWebinars. Communication Briefing
Top 10 Webinar Best Practices : An Osterman Research White Paper
Webinar Best Practices, Readytalk
Best Practices in Webinars They can and will provide great sales leads, if … PixionPictureTalk
Best Practices for Interactive Webinars on http://www.nationalserviceresources.org
Fripp, P. Add Impact When You Present ThroughWebinars. Communication Briefing
Igor T.